GLOBAL PRIVACY POLICY

Gateway Orthodonticsrespects the privacy interests of individuals with regard to personally identifiable information that Gateway Orthodontics collects. This Privacy Policy outlines the information that Gateway Orthodontics may receive from an affiliated healthcare professional and how we will use that information. This statement will also tell you how you can verify the accuracy of your personal information and how you can request that we amend, correct or delete any information that is inaccurate.

We have developed our privacy policy from industry guidelines and standards, and applicable legal requirements. This privacy policy is intended to comply with the safe harbor created by the U.S. Department of Commerce and approved by the European Union as compliant with the European Commission’s Directive on Data Protection (“Safe Harbor”). This privacy policy should be interpreted as necessary to ensure compliance with the Safe Harbor. This summary highlights our strong commitment to protect your privacy. Gateway Orthodontics has certified that its transfers of data from European Union to the United States adhere to the Safe Harbor principles. We may amend this policy from time to time by posting a revised policy on this web site, or a similar web site that replaces this web site. If we amend the policy, the new policy will apply to personal information previously collected only insofar as may be permitted by the Safe Harbor.

INFORMATION COLLECTED AND HOW WE USE IT

Gateway Orthodontics’ primary goal in collecting personal information relating to a patient is to enable your healthcare professional to have access to the information that he or she needs for your effective treatment. Gateway Orthodontics provides your healthcare professional with computer systems that organize and process information relating to you and your treatment. Gateway Orthodontics also uses that information to provide business and consulting services to your healthcare professional that in turn helps the affiliated healthcare professional make your treatment experience efficient.

Your personal information will only be provided to your healthcare professional for use in connection with your treatment and the operation of the healthcare professional’s practice and will be used by Gateway Orthodontics to provide its consulting and business services to the affiliated healthcare practitioner.

A) Personal Information

To provide treatment to you, your healthcare professional obtains information from and about you and transmits that information to us, primarily through our proprietary computer systems. Besides information relating to your treatment, this may include

information identifying who you are, such as your mailing address, as well as financial information relating to your treatment.

Additionally, we may use your personal information to contact you. For example, we may send you correspondence related to appointments, billing or follow-up care; we may respond to your comments or requests for information; or we may contact you if needed in the course of or after treatment. We may also use personal information about you to improve our marketing and promotional efforts and to improve our services.

We may also use your information to deliver information to you that, in some cases, is targeted to your treatment, our services and promotions. We believe these uses allow us to improve our services and better tailor them to meet your needs and the needs of the affiliated healthcare provider.

B) Aggregate and Statistical Data

Gateway Orthodontics may include information about you and your treatment in the aggregate information that we provide to the practice as part of the business and consulting services that we provide to the healthcare professional.

If you visit one of our web sites, our web server will automatically recognize some non-personal information, including but not limited to the date and time you visited our site, the pages you visited, the referrer (the website you came from), the type of browser you are using (e.g. Netscape, Internet Explorer), the type of operating system you are using (e.g., Windows '95 or Mac OS), and the domain name and address of your Internet service provider (e.g., AOL). Neither the web log information nor cookies collects any personal information. They do not contain personal information, such as your name or e-mail address, and in no way are used to identify our users.

Gateway Orthodontics uses web log information (such as your web browser, operating system, pages visited, etc.) to help us design our website, to identify popular features, and for other managerial purposes.However, web logs may be used if necessary to help identify any person attempting to break into or damage our website. We may share web log information with law enforcement agencies if we believe that we have evidence of a violation of computer security or related laws.

DATA SHARING AND TRANSFER

How We May Share Information

Occasionally, we may share personal information (such as name, mailing addresses and e-mail addresses) with vendors, contractors or partners of Gateway Orthodontics in connection with services that these individuals or entities perform for your healthcare professional or with Gateway Orthodontics. These vendors, contractors or partners are restricted from using this data in any way other than to provide services for your healthcare professional or with Gateway Orthodontics, and they may not share or resell this data. The services they provide may include such activities as direct mailing, fulfillment services, or e-mail campaigns.

Gateway Orthodontics may share your information with any person or company that acquires the Gateway Orthodontics business or any portion of the Gateway Orthodontics business to which your information relates.

Gateway Orthodontics will ensure that any person or company to which your information is transferred agrees to abide by the same privacy obligations as Gateway Orthodontics.

Gateway Orthodontics also reserves the right to share the information to respond to duly authorized information requests of governmental authorities or where required by law.

Data Transfers

Your personal information will generally be stored in our Gateway Orthodontics databases, which are located in various locations within the United States. Gateway Orthodontics’ data protection standards are the same, regardless of where your personal information is stored.

We use procedural and technical safeguards to protect your personal information against a loss or theft as well as unauthorized access and disclosure, including “firewalls” and Secure Socket Layers. Although we employ many different security techniques to protect such data from unauthorized access by users, absolute security does not exist on the Internet.

Gateway Orthodontics adheres to U.S. Department of Commerce European Union Safe Harbor principles. If you feel that we may have violated Safe Harbor privacy principles, you may contact Gateway Orthodontics, or the U.S. Federal Trade Commission with your complaint.

COOKIES

Cookies help us in many ways to make your visit to our websites more enjoyable and meaningful to you. Cookies are text information files that your web browser places on your computer when you visit a website. Gateway Orthodontics may use such "cookie" technology to obtain non-personal information from you as an online visitor. As an example, this might entail recognizing several web page requests coming from the same computer and therefore the same visitor. Most browsers accept cookies automatically, but can be configured not to accept them or to indicate when a cookie is being sent.

DATA SECURITY

Gateway Orthodontics is committed to keeping personal information about you secure and will take reasonable precautions to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction and will also take reasonable steps to ensure that data is reliable for its intended use, accurate, complete, and current. Vendors, contractors, or affiliates of Gateway Orthodontics who have access to your personal information in connection with providing services for Gateway Orthodontics are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for us. When necessary, we use secure connections on our web sites to protect information during its transmission. However, we cannot guarantee the security of information on or transmitted via the Internet.

ACCESS TO YOUR INFORMATION AND COMPLAINTS

We attempt to keep your files complete, up-to-date, and accurate. Upon request, you will be given reasonable access to your personal information, except for confidential or proprietary information such as doctor notes or instances where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy, or as otherwise permitted by the Safe Harbor. If you become aware of any inaccurate information, you should notify your healthcare professional or the individual listed below and request that the information be corrected, amended or deleted.

We are committed to working with you to obtain fair and rapid resolution of any complaints or disputes about privacy. Questions regarding our Privacy Statement should be directed via email to: FLORISNT@ORTHODON.COM or

GATEWAY ORTHODONTICS, Inc.

14 Grandview Plaza
Florissant, MO 63033